Thanks for asking this question because I want to talk through some of the pitfalls people encounter trying to figure all of this out on their own. A long time ago, before the public stock market became what it is today, many businesses tried to figure it out on their own. By doing this they overlooked critical components of financial planning that can only be learned through experience, guidance, policy reading, and standard setting. 

Eventually governments around the world said, enough! Nobody is getting any help from trying to do their own version of this so we are going to set a standard way of doing this that benefits everyone. This resulted in thousands of man hours to create the scientific method we use as financial planners and analysts today.

Similarly, when I see the financial reports created by individuals without extensive training there are always huge gaps that may result in business decisions that lower profit.

Part of my program however, includes weekly coaching sessions designed to work with you and teach you how to read and understand your numbers. The benefits of this program is designed to help you to grow in your financial knowledge in every session.

For the most effective results I would encourage you to dedicate a few hours a week to this program. Like anything else, the more you put into this program the more you will get out of it.

The benefits are that much of the time you spend with me will help reduce time for you in other areas. For example, when it comes time to over your supporting documentation to your tax accountant you should already have it neatly ready to go.

YES! Very much so. Traditionally, business owners are encouraged to create a comprehensive business plan BEFORE launching their business. All of the items in this package are very much encouraged as foundational components of a new business plan. In fact, if you were to go to an investor or a lender, they may only look at the financial information and little else.

These resources are required by investors and lenders because of the incredible value they bring.

One of the biggest things we will talk through is how nothing guarantees you to make a certain amount of money. We will talk through strategies on how to move forward given the information that we gain but as in life, none of those strategies are a guarantee.

I do guarantee that in working together you will obtain critical financial information about your business.

Additionally, I offer a 45-day partial money-back guarantee if you have attended all of the live group coaching sessions, completed all of the lessons, and the homework. If you are still not satisfied after completing everything up to that point then I will refund you the remaining, pro-rated amount.

A CPA or certified public accountant is trained to look at past business activity and categorize that activity into financial statements or tax filings (these are two different kinds of accountants by the way). They are not trained on the scientific methods of forward-looking financially planning, forecasting, or other aspects of wealth management that financial analysts are trained on. If you ask an accountant what you should do to invest funds for your business to grow in the future you risk getting poor maybe even detrimental advice. 

For example, one wealthy business owner asked a tax accountant if he should buy a house in cash. The accountant actually said no, because it wouldn't really impact his tax return. Even though buying a house would not impact his tax return it has a tremendous impact in sound wealth management. By asking his tax accountant forward-looking wealth management advice he received advice that negatively impacted financial planning for his future.

Good question! One reason may be that I have a prestigious background in corporate finance including: working in Shanghai at a JV and working in an exclusive financial management rotational program.

Another more pressing reason may be that I also have my own business. That means I know first-hand the stress of wanting to invest in the right thing to grow my business and mitigate the risk of losing my investment completely. For example, advertising is critical to growing your business but there is a substantial risk in having ads fall flat on their face and not generate any impact. Another financial firm may, yes, suggest that you invest in advertising, but they may miss recognizing that if you don't invest in the right ad strategist and messaging expert for your ad to succeed, it may very well fail. Then the tight funds that you chose to use on advertising, but you also needed for operations, would have been wasted.

If you do talk to other financial firms you may want to ask if the team member assigned to your business has ever worked in a part-time job. You may think this is a silly question but it carries a lot of weight. If the team member you are working with has never worked in a part-time job or owned his or her own business, then it may be difficult for him or her to recognize how manual processes impact operations. For example, when I worked in supply chain finance, it was difficult for my business partners to communicate with my finance colleagues the manual processes involved in moving packages from one location to another. That may have been because they had never had to work in a facility where manual, physical work at to be completed. As a result, my finance colleagues also had a hard time understanding the true cost of these manual processes. So if you are assigned a team member who has never worked a part time job or owned his or her own business they may have a hard time advising you on how manual operations impact your overall profitability.

No problem! Send me an email anytime at team@sampson12.com with your questions and I will get right back to you.